Logo Concept & Redesign

The idea behind this redesigned logo focuses on the resourcefulness and welcoming ambience of the YMCA. In this new logo concept, the letter “Y” is separated into three shapes that represents the “Mind, Body, & Spirit” of YMCA members. The circle resembles the mind and the interconnectedness of the community. The upper left shape resembles a “wing” to represent the spirit and the right shape represents the body. These shapes are separated by equal spacing or “paths” to represent the unique journeys of YMCA members. Whether their journey began with fitness, support, or education, all members are led to the peak of the “Y” as they will be embarking on new journeys by joining the YMCA.

Fluid Elements

As YMCA is known to continuously serve communities across the GTA through services & programs they offer, it is only right that these same communities are represented through YMCA’s brand and fluid elements. In the images below, these simple shapes create patterns that represent the people of the YMCA, their journeys, and the further support and guidance that the YMCA provides them.

Iconography

In order to fully re-establish YMCA brand guidelines, YMCA Iconography was redesigned for the purpose of consistent signage and navigation all across YMCA organizations. Iconography is to be kept at one solid color & be accompanied by text.

Corporate Stationery

Marketing Items

Merchandise

Wearable Items